Last updated: June 15, 2025
At 3454, we take your privacy seriously. This policy explains what personal data we collect, why we collect it, and your rights regarding that data.
Contents
We collect information you provide directly, such as your name and email address when you contact us or subscribe to updates.
We automatically collect usage data including your IP address, browser type, pages visited, and time spent on our site via cookies and similar tracking technologies.
We do not collect payment information — 3454 is an informational comparison platform and processes no financial transactions.
To operate and improve 3454, personalize your experience, and respond to your enquiries.
To send you service updates or newsletters if you have opted in — you may unsubscribe at any time.
To analyze aggregated, anonymized traffic patterns and maintain the security of our platform.
We do not sell your personal data. We may share data with trusted service providers (hosting, analytics, advertising) under strict data-processing agreements.
We may disclose information if required by law, court order, or to protect the rights and safety of 3454 and its users.
Gift card service providers listed on our platform are independent third parties with their own privacy policies.
We retain personal data only as long as necessary to fulfil the purposes described in this policy or as required by applicable law.
Account and contact data is deleted within 90 days of a valid erasure request. Anonymized analytics data may be retained indefinitely.
We implement industry-standard technical and organisational measures — including TLS encryption, access controls, and regular security audits — to protect your data.
No method of transmission over the internet is 100{478ab79910b674963c3111c61b18de166159dfea50a2c9ca4f6666bd7441568e} secure; we encourage you to use strong passwords and keep your devices updated.
3454 is not directed at children under the age of 16. We do not knowingly collect personal data from minors.
If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
We may update this Privacy Policy from time to time. The 'Last updated' date at the top of this page will reflect any changes.
Material changes will be communicated via a notice on our homepage or by email where appropriate. Continued use of 3454 after changes constitutes acceptance.
For any privacy-related questions, requests, or complaints, please contact our Data Protection Officer at [email protected].
You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been infringed.
Questions about your privacy?
Our team is happy to help — reach out any time.
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© 2026 3454. All rights reserved. 3454 is an independent information service and is not affiliated with any gift card issuer or brand.